If everyone is always agreeing, no one is really growing. Real coaching, leadership, and innovation live on the edge of productive tension — not false harmony.

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We are seeing three major trends driving sales and revenue enablement in 2025. While these aren't new, they are gaining a lot more traction!

AI-Powered Coaching at Scale – Integrating AI coaching, information, and insights into your coaching sessions brings more engagement and a continuous improvement loop.

Revenue Enablement Beyond Sales – Top teams are aligning sales, marketing, and customer success with unified enablement strategies.

Storytelling as a Revenue Driver – Teams using tailored narratives see higher engagement and faster deal cycles.