If everyone is always agreeing, no one is really growing. Real coaching, leadership, and innovation live on the edge of productive tension — not false harmony.

title image courtesy of Photo by yusril alim on Unsplash

We are seeing three major trends driving sales and revenue enablement in 2025. While these aren't new, they are gaining a lot more traction!

AI-Powered Coaching at Scale – Integrating AI coaching, information, and insights into your coaching sessions brings more engagement and a continuous improvement loop.

Revenue Enablement Beyond Sales – Top teams are aligning sales, marketing, and customer success with unified enablement strategies.

Storytelling as a Revenue Driver – Teams using tailored narratives see higher engagement and faster deal cycles.  

AI is revolutionizing how we work and live, transforming sales by automating tasks and enabling professionals to focus on building connections and driving results.

But in a world saturated with AI-driven solutions, the human touch—empathy, storytelling, and strategy—remains vital.

Success isn’t about choosing between AI and humanity; it’s about combining their strengths.

AI enhances efficiency, but people create relationships. As we navigate this digital revolution, those who master this balance will thrive.